Panache Lingerie ’s new advert is ace


I recently wrote a post about Lane Bryant’s fabulous ‘I’m No Angel’ campaign for Cacique, which featured gorgeous plus size models with the message that any size, ‘skinny or curvy’, is beautiful (a message which I just LOVE!).

Now Panache Lingerie have released an advert to rival Cacique’s with a similar sentiment (once again wildly popular with me) – the fact that there is more to a woman than the way she looks (even if she is a super-hot model). The ‘Role Models’ series, which features several models and prominent figures including Marquita Pring and Amy Hughes, focuses on all the other areas of the models’ lives which come together to make them powerful, beautiful women – just like you or I.

I’d love to see more brands doing this – advertising their products as items which enhance self-esteem and natural beauty rather than pointing out ‘problems’ with women which need to be ‘fixed’, or promoting unattainable standards of beauty and warping our perceptions of who we are and how we look.

Have you seen the campaigns yet? Take a look here!




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