L’Oreal and Maybelline – along with the rest of the beauty industry – are amongst some of the worst photoshop usage culprits. In fact, there are often stories in the press and involving trading standards surrounding the unrealistic advertising of beauty products and make-up and the obvious over-use of photoshop in their marketing. Impossibly smooth skin, slim noses, plump lips, sparkling eyes – these adverts are undeniably beautiful to look at, but they really don’t represent reality in any way at all.
This week saw leaked images of Beyonce and Cindy Crawford – causing a media storm. Beyonce’s images were for her latest L’Oreal campaign, and they did represent a fairly stark difference between the officially released images and the raw images. But that’s not because Beyonce is ugly or defective in any way – far from it! She still looks STUNNING in these photos. She’s been under fire for editing her own photos for Instagram, but even unedited paparazzi and concert photos of Beyonce prove that she is unquestionably a natural beauty. Her skin is certainly not the ‘photoshop smooth’ of the L’Oreal photos – but it isn’t awful. Her face is still the same shape – her nose isn’t as contoured, her skin is darker. In fact, in her official L’Oreal images she looks a little too-perfect, a little alien-like, pale and almost unrecognisable. Surely seeing her in her natural state would be much nicer – and much better – for society, especially the young women who look up to her.
I’m not saying that L’Oreal should release these raw images as an advert for their make-up. They have to be expected to use some sort of editing, they’re a business after all. But wouldn’t it be nicer to see more realistic images – less plastic-doll-perfect? I think that the editing used on skin in the beauty industry is way too harsh and completely unnecessary. What do you think of these unretouched images and their retouched counterparts? Which ones do you prefer?
Tough Cookie is a blog for support and inspiration during recovery from Anorexia. Eating disorder recovery can be tough – but so are you!