I came across this story this week and had to share it with you! Australian model Stefania Ferrario, who is a UK Size 6-8, recently posed with the caption ‘I am a model’ to demonstrate that with or without the plus (or the model status) she is a beautiful woman.
“I am a model FULL STOP. Unfortunately in the modelling industry if you’re above a US size 4 you are considered plus size, and so I’m often labeled a ‘plus size’ model. I do NOT find this empowering. It is harmful and damaging for the minds of young girls to call a model “plus.” Let’s have models of all shapes, sizes and ethnicities, and drop the misleading labels! I’m NOT proud to be called “plus,” but I AM proud to be called a “model’, that is my profession! #droptheplus”
Beautiful plus-size model Denise Bidot has teamed up with Swimwear For All to create a campaign which runs in the same fabulous vein as Panache and Cacique’s recent advertisements empowering women and attempting to challenge current stereotypes surrounding body image. You all know how big a fan I am of this sort of thing!!
I can’t gush about this latest campaign enough, especially given what Denise herself says about body image:
‘There’s no wrong way to be a woman. It’s time to stop apologizing. I want women to feel confident and sexy by knowing that there’s nothing wrong with being yourself. Forget all the rules! I love everything about my body. Every bit of it … the cellulite, the stretch marks, everything that I thought at one point was an imperfection, I now realize is everything that makes me unique… curvy women shouldn’t apologize for anything. They should wear a swimsuit that makes them feel comfortable. It’s all about the confidence. They shouldn’t worry about anything.’
These inspirational words got me stopping and thinking – because although that’s exactly what I advocate, I’ve never heard it said so plainly by someone in the public eye like Denise. What’s more, all images from the campaign are unretouched.
Hats off to Denise and to Swimwear For All – good work! You can see pictures of the lovely Denise from the campaign here:
This man is both brave and inspirational, and leads the pack when it comes to getting big brands to sit up and listen about the real effects of their marketing campaigns. They have a huge responsibility, and this man has turned his back on the industry and made it his mission to change the landscape radically, ensuring brighter futures, better mental health and healthier body image for girls like his two young daughters, who were the inspiration behind this life-changing U-turn.
But why did this successful marketer shun the industry that he had once been so successful within, in favour of criticising it and looking to radically alter the fundamentals of fashion and beauty marketing?
One night, one daughter asked him if he thought she was ugly. This changed his world forever.
Now, Seth Matlin aims to obtain as many signatures as possible on his Truth in Advertising Bill, which offers new hope for the self-esteem and body image of generations to come.
After Dove’s high profile ‘Dove Beauty’ campaign using ‘real women’ in adverts, and shunning airbrushing (remember that viral Youtube video in which the model started barefaced and finished up looking like a different person?), Seth wants them to join his campaign and sign the petition.
Whilst he isn’t outright accusing Dove of doing anything wrong or breaching their own principles , he wants to ensure that their message is as wholesome as they imply; and that none of their models have been airbrushed in any way.
Dove have yet to comment; but hopefully this will be their next step in championing real women and combatting unrealistic ideas of beauty.