‘There is no wrong way to be a woman’ – Denise Bidot


Beautiful plus-size model Denise Bidot has teamed up with Swimwear For All to create a campaign which runs in the same fabulous vein as Panache and Cacique’s recent advertisements empowering women and attempting to challenge current stereotypes surrounding body image. You all know how big a fan I am of this sort of thing!!

I can’t gush about this latest campaign enough, especially given what Denise herself says about body image:

‘There’s no wrong way to be a woman. It’s time to stop apologizing. I want women to feel confident and sexy by knowing that there’s nothing wrong with being yourself. Forget all the rules! I love everything about my body. Every bit of it … the cellulite, the stretch marks, everything that I thought at one point was an imperfection, I now realize is everything that makes me unique… curvy women shouldn’t apologize for anything. They should wear a swimsuit that makes them feel comfortable. It’s all about the confidence. They shouldn’t worry about anything.’

These inspirational words got me stopping and thinking – because although that’s exactly what I advocate, I’ve never heard it said so plainly by someone in the public eye like Denise. What’s more, all images from the campaign are unretouched.image

Hats off to Denise and to Swimwear For All – good work! You can see pictures of the lovely Denise from the campaign here:




Israel BANS Photoshop

This is a huge step in the right direction – and proof that it CAN be done! Tying into my campaign for transparency in Photoshop, I wanted to highlight the fact that Israel has been inspirational in leading the fight against unrealistic role models. In March last year, Israel passed a law which banned the use of underweight models in advertising, and also stipulating that publications state when images have been photo-shopped to make the girls in them look thinner.


In addition to this, models need to prove that their BMI is healthy before they are legally allowed to work. This has to be signed off by a doctor.

Isn’t it strange that in the UK, where everybody appears to be so concerned about the increase in Eating Disorders and Body Dysmorphia, that we adopt a policy that is an exact opposite? Models are frequently told they are ‘too big’ and ‘need to lose weight’ – a message which permeates through society and ultimately translates into a feeling of inadequacy amongst women.

Vogue Worldwide have had their ‘Health Initiative’ in place for a couple of years now, which promotes the use of healthy models in their publications. Below is a cover from Laisha, one of Israel’s leading women’s magazines.

What do you think? Should we start a petition for Photoshop Transparency?