Beautiful plus-size model Denise Bidot has teamed up with Swimwear For All to create a campaign which runs in the same fabulous vein as Panache and Cacique’s recent advertisements empowering women and attempting to challenge current stereotypes surrounding body image. You all know how big a fan I am of this sort of thing!!
I can’t gush about this latest campaign enough, especially given what Denise herself says about body image:
‘There’s no wrong way to be a woman. It’s time to stop apologizing. I want women to feel confident and sexy by knowing that there’s nothing wrong with being yourself. Forget all the rules! I love everything about my body. Every bit of it … the cellulite, the stretch marks, everything that I thought at one point was an imperfection, I now realize is everything that makes me unique… curvy women shouldn’t apologize for anything. They should wear a swimsuit that makes them feel comfortable. It’s all about the confidence. They shouldn’t worry about anything.’
These inspirational words got me stopping and thinking – because although that’s exactly what I advocate, I’ve never heard it said so plainly by someone in the public eye like Denise. What’s more, all images from the campaign are unretouched.
Hats off to Denise and to Swimwear For All – good work! You can see pictures of the lovely Denise from the campaign here: